I don't know what it is, but it gets me every time these dudes match, not to mention Hanes loves it too! I was so excited when Babyswag launched September 1st because I die over everything they have. Why is everything so much cuter when it's tiny? They seriously have the best clothes and baby gear, I would dress these dudes in anything they have. This may be dangerous for me because I have a shopping addiction (even more so with Hanes and Arrow), but they are giving all Cara Loren followers 15% off an entire order with the code "caraloren." Happy shopping and take advantage of this killer deal!